Stigma Reduction Campaign

We’re tackling mental health stigma across Gippsland

Gippsland PHN is developing a campaign focused on challenging and reducing the stigma and discrimination associated with mental health challenges, suicide-related distress or bereavement, and alcohol and other drug use.

The campaign aims to address both personal and community-level stigma, focusing on reducing the barriers that prevent people from seeking support, while increasing community understanding of the impact stigma and discrimination can have on individuals, families and communities.

Through raising awareness, sharing lived and living experience perspectives, and promoting understanding, the campaign seeks to create a more supportive and inclusive environment for those affected.

The campaign aims to:

  • Encourage help and support-seeking behaviours
  • Normalise conversations and experiences relating to mental health challenges, suicide-related distress or bereavement, and alcohol and other drug use
  • Promote career pathways in the lived and living experience workforce
  • Foster greater community understanding, empathy and inclusion

Action is needed to build a society where all people – including those who have experienced mental health challenges, trauma, distress, experiences related to suicide, or alcohol and other drug use – can live with dignity, connection and purpose, free from stigma and discrimination.

Last modified: August 14, 2026